Before you learn about landing page importance we have to know about what a landing page is. Basically a landing page is the most powerful way where visitors can be converted as a customer.
If we search on google for a landing page we can see many types of landing pages there. We can also call landing pages squeeze page, optin page, infomercial page etc.
A landing page is the online version of direct marketing. The landing page aims to convert our visitors to move our targeted page where they have all information about our products or service or our business.
Actually we create landing pages for SEO purposes. That page also we can use for social media paid advertising campaigns.
There are two types of landing pages we can see depending of usages:
>> Organic Search
>> Paid Campaign Search
Organic Search: We know that those results we get from organic search from SERP (Search Engine Result Page) that is called organic search. That type of landing page included business brand summaries and offers.
Marketing Search: Actually that type of landing page we use for paid social media or email campaigns. And our target is to collect all customer leads from there and also give proper information about our business brand and product to our targeted audience.
Why we use landing page:
Different reasons we have used landing pages. But our main reason is to achieve our goal, that could be to increase sales, brand awareness, collect leads etc. Here you will find some main point why we create landing page:
- New Brand Awareness
- Generate targeted leads
- Track Our Audience Data
- Pay Attention to the form
- New Product Launch
- Social Media Campaign
- Increase Link Juice
A perfect landing page is the most perfect and powerful way to target your goals that could increase your brand awareness, leads, sales and many more by sending messages to your targeted audience about your business and products or services easily.
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